SONY MOBILE LAUNCH BESPOKE MICROSITE WITH GERT-JOHAN COETZEE TO CELEBRATE THE DESIGN ON THE Z5 SERIES

To celebrate Sony Mobile’s release of the latest instalment to their smartphone portfolio, the impressive and beautifully crafted Z5 Series, Sony Mobile is thrilled to announce a series of consumer initiatives via a bespoke microsite which will be running over the coming months with internationally acclaimed Fashion Designer, Gert Johan Coetzee.

In addition to the stunning design, the Z5 Series also boasts the best in class camera features and an impressive 2 day battery life, releasing in 3 individually designed form factors, the Xperia Z5 Premium, Xperia Z5 and the Xperia Z5 Compact.

Like Gert-Johan Coetzee’s approach to his passion for everything beautiful, the Xperia Z5 Compact, the show off of the Z5 Series will invite users to show their style in this 4.6 inch beautifully detailed device which will also be available in colours that will definitely help fashionistas stand out from the crowd.

Sony Mobile will be working with Gert-Johan Coetzee on a series of initiatives to help support the launch of the Xperia Z5 Compact by way of consumer digital moodboard activity which will invite Sony Mobile and GJC fans and followers to submit their fashion inspiration for a chance to win amazing prizes which include exclusive tickets to Gert-Johan Coetzee's showcase of his Autumn Winter 2016 collection at SA Fashion Week on 21 October, a Xperia Z5 Compact plus an opportunity that aspiring Fashion Designers do not want to miss out on an exclusive mentorship with Gert-Johan himself.

The activity requires you to create and upload mood-boards that personify the Sony Xperia Z5 Compact characteristic. The competition will run for 5 weeks. Each week a new mood-board will be posted on Facebook, Twitter and Instagram showcasing that week’s requirements. The more you share your mood-board the more chances you stand of winning. Gert-Johan Coetzee will personally be involved in the selection process from the entries received.

See for yourself at http://z5fashion.co.za/or visit via Facebook, Twitter & Instagram

XPERIA MASHLAB – CASSPER NYOVEST AND JEREMY LOOPS NOW IN STUDIO

Following the announcement of the fourth instalment of Xperia Mashlab, Sony Mobile was thrilled to reveal that the collaborative masterpiece with modern folk musical maestro Jeremy Loops and the multi-award winning South African hip-hop artist Cassper Nyovest has come to life.

Set for release on the 5FM Forbes & Fix Show, this exclusive track was inspired by the ups and downs of touring and being on the road - away from family and friends. The song bounces between the cathartic highs and epic lows that come along with fan-filled stadiums and the absolute reality of what it takes to be a musician.

“The uniqueness of being part of something like Xperia Mashlab is that we both wanted to the song to be something fresh and true without it sounding like a Jeremy Loops song that has Cassper in the background or a Cassper Nyovest track with Jeremy singing over it,” said Loops. “Our goal was to ensure there was proper synergy and the track would be seamless when people choose to listen,” Loops concluded.

“Meeting Jeremy was a breath of fresh air,” says Nyovest. “Through this co-lab I got to understand his passion for music and how he not only elaborates when he is in conversation with you but how he elaborates with you in his music.”

Once available, the track will be exclusively available for download through Xperia Lounge, an app available for you to download on Google Play through your Android™ smartphone or tablet running version 2.3 or later. For owners of Sony’s flagship Z3 series devices, the Xperia MashLab tracks will also be available in High Resolution Audio, letting consumers hear the tracks as the musicians hear it in studio.

Xperia Mashlab is collaborative project between two South African artists as voted for by 5FM’s audience. Once the artists have been finalised the audience participates in the creation the track, then generates the single’s artwork. To date, Xperia Mashlab has created collaborations between Al Bairre and PHFAT, Kwesta and Black Motion, as well as Toya De Lazy and David Kramer. Xperia Mashlab is making South African music history live on 5FM every day.

For all Xperia Mashlab updates and information, go to www.mashlabmusic.com, or follow Xperia Mashlab on 5fm on Facebook, check the @XperiaMashlab twitter page and #XperiaMashlab hashtag, as well as the @xperia_mashlab Instagram page.

Moneypenny takes the lead in campaign film for Sony

Naomie Harris stars in a 60 second campaign film, as she fights to deliver Bond’s must-have Xperia mobile phone

YouTube 'Made for Bond' ad

Ahead of the release of the highly anticipated motion picture SPECTRE, Sony has unveiled its ‘Made for Bond’ advertising campaign. Set against a backdrop of London’s South Bank, Moneypenny starring Naomie Harris uses the Sony RX100 IV camera to capture super-slow-motion surveillance as a drama unfolds with an intense chase to deliver Bond’s Xperia Z5 smartphone. The campaign film is directed by Danny Kleinman – the man behind many of the legendary Bond title sequences.

Packing a powerful punch, the short film follows a tense chase across London’s South Bank as Moneypenny fights off mysterious villains to deliver Bond’s Xperia Z5 phone.  Using state-of-the-art tools, including an advanced compact RX100 IV Cyber-shot camera, she captures surveillance in super-slow motion.

The 60-second piece has been produced by the legendary British director Danny Kleinman.  Created by ad agency adam&eveDDB with production company Rattling Stick, the majority of the campaign film was shot on Sony’s F65 professional 4K cinema camera, interspersed with ‘slow motion’ surveillance that can be seen through the screen of the RX100 IV camera, and photography shown on the screen of the Xperia Z5.

RX100 IV Camera: pcmag.com

Kleinman says, “The campaign film truly captures the excitement of the chase, being on a mission and taking the viewer on the journey, all set against an iconic London backdrop.”

Harris adds, “London provides the perfect setting for the campaign film.  Ultimately, at the centre of Bond is Britishness, so it was really important that the ad was shot here.  It is not your traditional commercial; it’s an action-packed mini movie in itself.”

Kazuo Hirai, President and CEO, Sony Corporation adds, “Sony has been a proud partner of the iconic Bond films since Casino Royale. While both the Xperia Z5 and RX100 IV are action-packed and full of features, they are also real, everyday-life gadgets.  Whether being used by Moneypenny on undercover surveillance or a creative photographer who wants to take and share outstanding photography captured on social channels, they’re easy to use, pocketable and award-winning products for day-to-day and secret agent use alike.”

The campaign officially launches with the TV commercial, which will first air in the UK on 1st October 2015 and will run until 8th November. The media campaign led by MediaCom also encompasses print, retail, digital and OOH. With its compact size, the power of the premium RX100 IV camera – featuring the a world’s first 1.0 inch type stacked Exmor RS CMOS sensor, 40x super-slow-motion video capture at up to 1000fps, and the ability to speedily read data 5x faster than previous models – makes it the perfect accessory for Moneypenny.

  

With the fastest autofocus in a leading smartphone delivering a ground-breaking speed of just 0.03 seconds, a fingerprint sensor integrated within the iconic power button, and beautifully sleek waterproof design, the Xperia Z5 is an advanced next-generation smartphone ideal for Bond.  

Xperia Z5: xperiaz5sony.com

The Xperia Z5 was recently announced on the 2nd September 2015 and will be available locally from Q4 2015.

Sony. Made for Bond.