23 Style Avenue: Moneypenny takes the lead in campaign film for Sony

Naomie Harris stars in a 60 second campaign film, as she fights to deliver Bond’s must-have Xperia mobile phone

YouTube 'Made for Bond' ad

Ahead of the release of the highly anticipated motion picture SPECTRE, Sony has unveiled its ‘Made for Bond’ advertising campaign. Set against a backdrop of London’s South Bank, Moneypenny starring Naomie Harris uses the Sony RX100 IV camera to capture super-slow-motion surveillance as a drama unfolds with an intense chase to deliver Bond’s Xperia Z5 smartphone. The campaign film is directed by Danny Kleinman – the man behind many of the legendary Bond title sequences.

Packing a powerful punch, the short film follows a tense chase across London’s South Bank as Moneypenny fights off mysterious villains to deliver Bond’s Xperia Z5 phone. Using state-of-the-art tools, including an advanced compact RX100 IV Cyber-shot camera, she captures surveillance in super-slow motion.

The 60-second piece has been produced by the legendary British director Danny Kleinman. Created by ad agency adam&eveDDB with production company Rattling Stick, the majority of the campaign film was shot on Sony’s F65 professional 4K cinema camera, interspersed with ‘slow motion’ surveillance that can be seen through the screen of the RX100 IV camera, and photography shown on the screen of the Xperia Z5.

RX100 IV Camera: pcmag.com

Kleinman says, “The campaign film truly captures the excitement of the chase, being on a mission and taking the viewer on the journey, all set against an iconic London backdrop.”

Harris adds, “London provides the perfect setting for the campaign film. Ultimately, at the centre of Bond is Britishness, so it was really important that the ad was shot here. It is not your traditional commercial; it’s an action-packed mini movie in itself.”

Kazuo Hirai, President and CEO, Sony Corporation adds, “Sony has been a proud partner of the iconic Bond films since Casino Royale. While both the Xperia Z5 and RX100 IV are action-packed and full of features, they are also real, everyday-life gadgets. Whether being used by Moneypenny on undercover surveillance or a creative photographer who wants to take and share outstanding photography captured on social channels, they’re easy to use, pocketable and award-winning products for day-to-day and secret agent use alike.”

The campaign officially launches with the TV commercial, which will first air in the UK on 1st October 2015 and will run until 8th November. The media campaign led by MediaCom also encompasses print, retail, digital and OOH. With its compact size, the power of the premium RX100 IV camera – featuring the a world’s first 1.0 inch type stacked Exmor RS CMOS sensor, 40x super-slow-motion video capture at up to 1000fps, and the ability to speedily read data 5x faster than previous models – makes it the perfect accessory for Moneypenny.

With the fastest autofocus in a leading smartphone delivering a ground-breaking speed of just 0.03 seconds, a fingerprint sensor integrated within the iconic power button, and beautifully sleek waterproof design, the Xperia Z5 is an advanced next-generation smartphone ideal for Bond.