Tuesday, 13 October 2015

OCTOBER XPERIA MASHLAB – ROCKTOBER



Sony Mobile is extremely excited to present the October concept for Xperia Mashlab, Rocktober. This month Xperia Mashlab is breaking all the rules. We are calling on all fans to design the ultimate 5fm Xperia Mashlab rock band.

It will be up to the fans to vote on which vocalist, drummer, guitarist and bassist they would like to see in the all-stars Rocktober band. But that is not all. As always, we want the fans to drive the song writing process. We are therefore asking fans to put themselves forward as a band member as well. If you are a drummer, a singer, a guitarist or play the bass, you have until next week Monday, 5 October 2015 to upload an audition video of yourself playing your instrument.

The candidate who receives the most ‘shares’ and ‘likes’ for their video on Facebook will be put into the voting pool, alongside the best of South African musicians to be voted into the all-stars Xperia Mashlab, Rocktober band.

Voting will be divided up as follows:
•        Monday, 5 October: Drums
•        Tuesday, 6 October: Bass
•        Wednesday, 7 October: Guitar
•        Thursday 8, October: Vocals

But we don’t like to do things regularly at the Xperia Mashlab studio. We are throwing in a 5th band category: ‘The Wildcard’ Do you play the noseflute? How about the oboe, the harp or the tambourine? Be a part of our Rocktober Xperia Mashlab. Or better yet, enter in your choir, string quartet or a 20-man gumboot dancing troupe.
‘Wildcard’ entries open today Tuesday, 29 September 2015 and will close end of day Thursday, 8 October 2015. Voting on ‘Wildcard’ submissions will take place on Friday, 9 October 2015.


All video submissions must be uploaded to Xperia Mashlab on Facebook and Twitter.  Remember to use the hashtag #XperiaMashlab in your post.

Wednesday, 23 September 2015

SONY MOBILE LAUNCH BESPOKE MICROSITE WITH GERT-JOHAN COETZEE TO CELEBRATE THE DESIGN ON THE Z5 SERIES

To celebrate Sony Mobile’s release of the latest instalment to their smartphone portfolio, the impressive and beautifully crafted Z5 Series, Sony Mobile is thrilled to announce a series of consumer initiatives via a bespoke microsite which will be running over the coming months with internationally acclaimed Fashion Designer, Gert Johan Coetzee.

In addition to the stunning design, the Z5 Series also boasts the best in class camera features and an impressive 2 day battery life, releasing in 3 individually designed form factors, the Xperia Z5 Premium, Xperia Z5 and the Xperia Z5 Compact.

Like Gert-Johan Coetzee’s approach to his passion for everything beautiful, the Xperia Z5 Compact, the show off of the Z5 Series will invite users to show their style in this 4.6 inch beautifully detailed device which will also be available in colours that will definitely help fashionistas stand out from the crowd.

Sony Mobile will be working with Gert-Johan Coetzee on a series of initiatives to help support the launch of the Xperia Z5 Compact by way of consumer digital moodboard activity which will invite Sony Mobile and GJC fans and followers to submit their fashion inspiration for a chance to win amazing prizes which include exclusive tickets to Gert-Johan Coetzee's showcase of his Autumn Winter 2016 collection at SA Fashion Week on 21 October, a Xperia Z5 Compact plus an opportunity that aspiring Fashion Designers do not want to miss out on an exclusive mentorship with Gert-Johan himself.

The activity requires you to create and upload mood-boards that personify the Sony Xperia Z5 Compact characteristic. The competition will run for 5 weeks. Each week a new mood-board will be posted on Facebook, Twitter and Instagram showcasing that week’s requirements. The more you share your mood-board the more chances you stand of winning. Gert-Johan Coetzee will personally be involved in the selection process from the entries received.



See for yourself at http://z5fashion.co.za/or visit via Facebook, Twitter & Instagram

Tuesday, 22 September 2015

XPERIA MASHLAB – CASSPER NYOVEST AND JEREMY LOOPS NOW IN STUDIO


Following the announcement of the fourth instalment of Xperia Mashlab, Sony Mobile was thrilled to reveal that the collaborative masterpiece with modern folk musical maestro Jeremy Loops and the multi-award winning South African hip-hop artist Cassper Nyovest has come to life.

Set for release on the 5FM Forbes & Fix Show, this exclusive track was inspired by the ups and downs of touring and being on the road - away from family and friends. The song bounces between the cathartic highs and epic lows that come along with fan-filled stadiums and the absolute reality of what it takes to be a musician.

“The uniqueness of being part of something like Xperia Mashlab is that we both wanted to the song to be something fresh and true without it sounding like a Jeremy Loops song that has Cassper in the background or a Cassper Nyovest track with Jeremy singing over it,” said Loops. “Our goal was to ensure there was proper synergy and the track would be seamless when people choose to listen,” Loops concluded.


“Meeting Jeremy was a breath of fresh air,” says Nyovest. “Through this co-lab I got to understand his passion for music and how he not only elaborates when he is in conversation with you but how he elaborates with you in his music.”

Once available, the track will be exclusively available for download through Xperia Lounge, an app available for you to download on Google Play through your Android™ smartphone or tablet running version 2.3 or later. For owners of Sony’s flagship Z3 series devices, the Xperia MashLab tracks will also be available in High Resolution Audio, letting consumers hear the tracks as the musicians hear it in studio.


Xperia Mashlab is collaborative project between two South African artists as voted for by 5FM’s audience. Once the artists have been finalised the audience participates in the creation the track, then generates the single’s artwork. To date, Xperia Mashlab has created collaborations between Al Bairre and PHFAT, Kwesta and Black Motion, as well as Toya De Lazy and David Kramer. Xperia Mashlab is making South African music history live on 5FM every day.


For all Xperia Mashlab updates and information, go to www.mashlabmusic.com, or follow Xperia Mashlab on 5fm on Facebook, check the @XperiaMashlab twitter page and #XperiaMashlab hashtag, as well as the @xperia_mashlab Instagram page.

Tuesday, 15 September 2015

Moneypenny takes the lead in campaign film for Sony

Naomie Harris stars in a 60 second campaign film, as she fights to deliver Bond’s must-have Xperia mobile phone

YouTube 'Made for Bond' ad

Ahead of the release of the highly anticipated motion picture SPECTRE, Sony has unveiled its ‘Made for Bond’ advertising campaign. Set against a backdrop of London’s South Bank, Moneypenny starring Naomie Harris uses the Sony RX100 IV camera to capture super-slow-motion surveillance as a drama unfolds with an intense chase to deliver Bond’s Xperia Z5 smartphone. The campaign film is directed by Danny Kleinman – the man behind many of the legendary Bond title sequences.

Packing a powerful punch, the short film follows a tense chase across London’s South Bank as Moneypenny fights off mysterious villains to deliver Bond’s Xperia Z5 phone.  Using state-of-the-art tools, including an advanced compact RX100 IV Cyber-shot camera, she captures surveillance in super-slow motion.

The 60-second piece has been produced by the legendary British director Danny Kleinman.  Created by ad agency adam&eveDDB with production company Rattling Stick, the majority of the campaign film was shot on Sony’s F65 professional 4K cinema camera, interspersed with ‘slow motion’ surveillance that can be seen through the screen of the RX100 IV camera, and photography shown on the screen of the Xperia Z5.

RX100 IV Camera: pcmag.com

Kleinman says, “The campaign film truly captures the excitement of the chase, being on a mission and taking the viewer on the journey, all set against an iconic London backdrop.”
Harris adds, “London provides the perfect setting for the campaign film.  Ultimately, at the centre of Bond is Britishness, so it was really important that the ad was shot here.  It is not your traditional commercial; it’s an action-packed mini movie in itself.”

Kazuo Hirai, President and CEO, Sony Corporation adds, “Sony has been a proud partner of the iconic Bond films since Casino Royale. While both the Xperia Z5 and RX100 IV are action-packed and full of features, they are also real, everyday-life gadgets.  Whether being used by Moneypenny on undercover surveillance or a creative photographer who wants to take and share outstanding photography captured on social channels, they’re easy to use, pocketable and award-winning products for day-to-day and secret agent use alike.”

The campaign officially launches with the TV commercial, which will first air in the UK on 1st October 2015 and will run until 8th November. The media campaign led by MediaCom also encompasses print, retail, digital and OOH. With its compact size, the power of the premium RX100 IV camera – featuring the a world’s first 1.0 inch type stacked Exmor RS CMOS sensor, 40x super-slow-motion video capture at up to 1000fps, and the ability to speedily read data 5x faster than previous models – makes it the perfect accessory for Moneypenny.
  
With the fastest autofocus in a leading smartphone delivering a ground-breaking speed of just 0.03 seconds, a fingerprint sensor integrated within the iconic power button, and beautifully sleek waterproof design, the Xperia Z5 is an advanced next-generation smartphone ideal for Bond.  

Xperia Z5: xperiaz5sony.com


The Xperia Z5 was recently announced on the 2nd September 2015 and will be available locally from Q4 2015.

Sony. Made for Bond.

Wednesday, 22 May 2013

Kickin It In My Converse



I'm kick'n it in my Converse, so I write a verse - to converse with poets across the universe. To give them hope, so they can cope with the idea of being dope. I did it...


We're diverse in this conquest, some walking in reverse but still stepping to the beat. Take a seat, don't worry I won't tell you a story of defeat. In these feet I raise fires in the heat. In these feet I rule the streets, no stress! M'nate like sweets.

Platinum step. In my Converse feelin phly like a All Star, Dammnit I AM AN ALLSTAR! I could be chillin with Chuck Taylor but I'd rather be here. Emersed in the rebirth of style @ its finest.

In these feet call me your Highness, Kgosigadi. Fresh Kicks and a mean step, I don't front - I keep the standard even in my stilettos but then again I'd rather be kickin it in my Converse, just to write a piece like this!


Friday, 27 July 2012

Honey Badger Bistro

Simple Elegance
Physical address: 1110 Pretorius Street, Hatfield
Cuisine: Bistro, Light meals, French
Ambience: Comfy & Casual
Opening times: Monday to Friday 8.30am-4pm, Saturday 9am-3pm

Did you say hand painted?
Rated as one of the trending student hotspots in Pretoria, the Honey Badger Bistro is a new age, chic restaurant – the happy marriage of the love of art and eating healthy to create a comfy and casual ambience with preservative-free food. It provides light and hearty bistro-type French food and it is connected to the Phantom Grotto art gallery where you can browse and buy art pieces and view exhibitions at least every two weeks.
Die Skim Grot (The Phantom Grotto)
A fabulous setting which combines a mixture of vintage and modern furnishings, with a city urban feel enclosed by a reed wall to provide privacy is beckoning and I just love the little nooks and crannies which give the bistro an at home, sit and relax all day aura.
You could just sit and relax all day!
They serve an exceptional all day menu from breakfast to dinner, even finger snacks. Their meals are served on awesome little wooden boards which sport the Honey Badger logo, their specialities range from home-made exported Ethiopian coffee (a must try) to mouth-watering bagel sandwiches, so do make sure you check their daily ‘Sandwich of the Day’ specials. An average meal at the bistro will set you back about R56, which is totally great for a healthy, home-made platter of heart-warming food.
Mouth-watering... isn't it?
Sandwich anyone????
            

Monday, 16 July 2012

Bad Blogging redeemed

Time and Internet waits for no man or woman in my case, it's been a month since I last posted and trust it was not intentional. I'm yet to have constant free flowing web access but till then the fast paced and ever changing world wide web is not for the faint hearted and those of us who tend to rely on free campus internet but i'm not faint hearted and since i've got access even if its limited for now I will be posting to you every friday from this this week until you've had enough of me or even better - till you can't get enough of me. So far I've just posted randomly but now we have a vision, 23 Style Ave is not only your hotspot for all that is fashion, fun and stylish we are all about Le Chic Lifestyle. Not only will I be giving you the 411 on street fashion, best buys and brands, I'll be taking you on a lifestyle journey you won't forget but I won't be doing it on my own, with you help I'll be getting the heads up on events, different resturants to hop into, interesting people to chat with and the 'what's where, who's who, hows and what not to do's'. So please, feel free to give me a heads up it will be greatly appreciated and don't forget to halla at my sister blog Retro Vintage @ http://retrovintagelifestyle.blogspot.com/ for all you vintage fiends. Mwahzies!